Think about the buildings you grew up around. Maybe it was the house at the corner with the wide porch that always felt welcoming, or the library with those tall windows that made you want to walk in and stay awhile. Perhaps it was an estate you saw in a movie—those sprawling spaces with open courtyards that made you feel like anything was possible there.

Now, think about the spaces you fancy as an adult. The café with the right lighting. The office layout that doesn’t make you feel trapped. The app interface that just makes sense without you having to think too hard.

What connects all of these? Design. Not decoration—design. The invisible decisions someone made about how you’d move through space, how you’d feel, what you’d trust.

In decentralized AI, design matters just as much. Maybe more.

During our conversation with Greg Kuebler, Head of UX at SingularityNET, something he said stopped me: “Everybody solves problems differently and UX is just an amalgamation of all that.” It’s not about one person’s vision of perfection. It’s about holding space for the thousand different ways people might approach the same challenge.

And here’s what made the conversation so honest: “On designing for decentralized AI adoption, it is important to understand the empathy of the user—knowing that they are scared and may not adopt—and that’s okay.”

That permission to be scared. That acknowledgment that adoption isn’t guaranteed. Most builders skip right past this, frustrated when people don’t immediately “get it.” But good design starts with meeting people where they are, including their fears.

Greg Kuebler reminded us that “UX is a team experience.” It’s not what happens in Figma—it’s how everyone building the system thinks about the human on the other side. And perhaps most importantly: “No one can build the perfect platform in one day.”

Just like those buildings that caught your eye—they weren’t accidents. They were the result of countless decisions, revisions, and deep consideration of how humans actually move and feel, and trust.

In decentralized AI, we’re building the architecture of a new kind of space. The question is: are we designing it to be walked into, or walked away from?

Ready to redefine your approach to AI design? Dive deeper into this subject by listening to Greg Kuebler’s full episode HERE https://x.com/i/spaces/1gqGvrBnmlOGB and his foundational chat with Andrea Pena HERE https://www.tiktok.com/@danceumbrella/video/7561806161306045718.